How Moai Strength & Wellness went from no online presence to a brand that matches their energy
Client Review
Hear it from Rian
Rian
Moai Strength & Wellness
The Problem
The Challenge
Rian had built something genuinely different with Moai Strength & Wellness — a coach-led kettlebell community in Nottingham with a strong identity, a loyal membership base, and a reputation that was growing fast. The problem was none of that came across online, because there was no website to show it.
Without a digital presence, Moai was invisible to anyone who hadn't already heard about it through word of mouth. For a business built on community and coaching quality, that was a missed opportunity every single day.
Rian needed a website that didn't just list what Moai does — it needed to capture the atmosphere, the coaching standard, and the kind of place Moai actually is.
Our Approach
What We Did
Services Delivered
- ✓Custom Website Build
- ✓Google Business Profile Optimisation
We started by getting under the skin of the Moai brand. The dark, bold aesthetic, the Moai statue identity, the no-ego community feel — all of it had to translate into a website that felt as premium as the experience inside the gym.
The build went through several rounds of refinement. Rian has a clear vision for how Moai should look and feel, and we worked closely with him to get every section right — from the hero and programme breakdown, to the coaching team profiles, weekly timetable, and transformation results.
The final site includes a full application flow with a goal-based contact form, a dynamic class schedule, coach bios, Google review integration, and a location section — everything a potential member needs to go from curious to committed.
Outcomes
Results
Rian now has a website that genuinely represents what Moai is. It looks the part, loads fast, and gives potential members everything they need to take the next step.
The brand that existed inside the gym now exists online.
The Website
Website Screenshots
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