Web Design & SEO
For UK Businesses.
We build custom-coded websites and run local SEO campaigns for service businesses across the UK, so your phone rings more often.
“From building the website to running it day-to-day, the service has been brilliant. The site performs really well,…”
WHAT WE DO
Our Core & Supporting Services
Every website we build is custom coded. No templates, no page builders, no limitations.
Web Design + SEO
A conversion-focused website built in 7 days. Fast, clean, and designed to turn visitors into enquiries from day one.
On-Page SEO
We optimise every page of your site — titles, structure, content and speed — so Google understands exactly what you do and who you serve.
Off-Page SEO
Citations, backlinks, and authority signals that tell Google your business is legitimate and worth ranking.
Learn more →Google Business Profile
Full GBP setup, optimisation and ongoing management — so you show up in the map pack.
Learn more →Review Strategy
A simple, repeatable process to consistently collect 5-star reviews.
Learn more →FAQ
Common Questions
Everything you need to know before booking a call.
How much does a website cost in the UK?+
Website costs in the UK range from a few hundred pounds for basic template sites to £5,000+ for larger projects, as there's a big difference between a template site thrown together in an afternoon and a custom-coded site built to convert. Book a free strategy call and we'll walk you through exactly what we'd recommend for you.
How long does it take to build a website?+
Most agencies take 4 to 8 weeks. We work differently - our standard turnaround is 7 days from briefing to launch. Every site is custom-coded, so there are no template queues or revision backlogs. You get a professional site fast, without cutting corners.
Should my website designer also handle SEO?+
Yes, and ideally from day one. A website built without SEO in mind often needs expensive work later to fix heading structure, page speed, and schema markup. At WAT Websites, every site we build has on-page SEO baked in from the start, so you're not starting from zero the moment you go live.
What's the difference between a template website and a custom-coded one?+
Template websites use pre-built designs shared by thousands of other businesses. Custom-coded sites are built from scratch specifically for you - faster loading, tighter code, and a design no competitor can copy. Page speed and technical quality are also direct Google ranking factors, so it's not just about looks.
How long does it take to see results from local SEO?+
Most businesses see early movement in Google rankings within 3 to 4 months, with stronger results building over 6 to 12 months. Local SEO compounds over time - the citations, backlinks, and content built today keep working long after you've paid for them. Our clients typically start seeing more calls within the first quarter.
Is local SEO worth it for a small business?+
For service businesses that rely on local customers, it's one of the highest-ROI marketing channels available. A single page-one ranking for your service plus your city can generate consistent enquiries for years, without ongoing ad spend. The businesses that invest early tend to dominate their local area while competitors are still debating it.
What's included in a local SEO package?+
A solid local SEO package should cover on-page optimisation (headings, content, and schema markup), Google Business Profile management, citation building across directories, and off-page link building. At WAT Websites, all of this is included, plus monthly reporting so you can see exactly what's been done and what's moved.
Can an SEO agency guarantee first-page Google rankings?+
No legitimate agency can guarantee specific rankings - Google's algorithm is outside anyone's control, and any agency making that promise is misleading you. What a good agency can do is show a clear, proven process, realistic timelines, and transparent reporting. We let our client results and reviews do the talking.



