AT WebsitesWeb Design & SEO
For UK Businesses.
We build custom-coded websites and run local SEO campaigns for service businesses across the UK, so your phone rings more often.
“From building the website to running it day-to-day, the service has been brilliant. The site performs really well,…”
About WAT Websites
The Two People Behind WAT Websites
WAT Websites is a UK web design and SEO agency run by the two of us, Will and Tom. We started it for a simple reason: too many good service businesses were being sold templated websites that looked fine and brought in nothing. So we build custom sites that actually win work, and run the SEO that gets them found.
We are small on purpose. It means you deal directly with the people building your site, we know every project we have shipped, and we are still here long after launch. No jargon, no pressure, no being passed around a sales team.
Will & Tom
Founders, WAT Websites
“We treat every client's site like our own business is on the line, because that is exactly how it feels when someone trusts you to bring them work.”
What We Do
Our Web Design & SEO Services
Start with a website, a focused campaign, or the individual pieces. Everything is built to do one thing: bring you more enquiries.
Web Design
Custom-coded, conversion-focused websites for UK service businesses, live in 7 days. No templates, no page builders — built to turn visitors into enquiries.
Local SEO Campaign
On-page SEO, citations, content and your Google Business Profile in one fixed campaign — everything that gets a local business found, without a long commitment.
On-Page SEO
Titles, structure, content and speed optimised so Google understands your site and ranks it for what your customers actually search.
Learn more →Off-Page SEO
Quality link building, citations and blog content that build the authority Google needs to rank you above your competitors.
Learn more →Google Business Profile
Setup, optimisation and ongoing management so you win the local map pack and turn nearby searches into calls.
Learn more →Review Generation
Branded QR cards and automated requests that collect 5-star Google reviews on repeat, building the trust that wins the next job.
Learn more →Why WAT Websites
Why UK Service Businesses Choose Us
No templates, no jargon, no being passed around. Just websites and SEO that bring the work in.
Custom-Coded, Never Templates
Every site is written from scratch. No Wix, no WordPress theme shared with 50,000 other businesses. Faster, cleaner, and unique to you.
Live in 7 Days
Most agencies take weeks. We brief, build, and launch in a week, so you start getting found while your competitors are still waiting on a draft.
SEO Built In From Day One
On-page SEO is wired into every build, so your site is ready to rank the moment it goes live, not bolted on expensively later.
You Own Everything
Your website, your domain, your Google Business Profile. We build it, you keep it. You are never locked out or held hostage.
UK-Based, Real People
You deal directly with the people building your site, all UK-based, and we are still here long after launch when you need a change.
Built for Leads, Not Vanity Metrics
We care about the calls and enquiries that pay your bills, not impressions and traffic numbers that look pretty in a report and do nothing.
How It Works
From First Call to a Phone That Rings
A simple, proven process. You stay in the loop, we do the heavy lifting.
Free Strategy Call
We learn your business, your area, and what you want more of. No pitch, just a clear plan.
Design and Build
We build your custom site with SEO baked in, and you see a preview before anything goes live.
Launch and Rank
Your site goes live and we get to work getting you found on Google and in the map pack.
Grow Month on Month
Ongoing SEO keeps your rankings climbing and the enquiries landing in your inbox.
WHAT OUR CLIENTS SAY
Real Reviews. Real Results.
Who We Work With
Web Design & SEO for Trades and Service Businesses
If you run a UK service business and want your phone ringing more, we can almost certainly help.
FAQ
Common Questions
Everything you need to know before booking a call.
How much does a website cost in the UK?+
Website costs in the UK range from a few hundred pounds for basic template sites to £5,000+ for larger projects, as there's a big difference between a template site thrown together in an afternoon and a custom-coded site built to convert. Book a free strategy call and we'll walk you through exactly what we'd recommend for you.
How long does it take to build a website?+
Most agencies take 4 to 8 weeks. We work differently — our standard turnaround is 7 days from briefing to launch. Every site is custom-coded, so there are no template queues or revision backlogs. You get a professional site fast, without cutting corners.
Should my website designer also handle SEO?+
Yes, and ideally from day one. A website built without SEO in mind often needs expensive work later to fix heading structure, page speed, and schema markup. At WAT Websites, every site we build has on-page SEO baked in from the start, so you're not starting from zero the moment you go live.
What's the difference between a template website and a custom-coded one?+
Template websites use pre-built designs shared by thousands of other businesses. Custom-coded sites are built from scratch specifically for you — faster loading, tighter code, and a design no competitor can copy. Page speed and technical quality are also direct Google ranking factors, so it's not just about looks.
Do you only work with businesses near you?+
No. We're based in Mansfield but work with service businesses right across the UK. Everything is handled remotely, you deal directly with the team building your site, and you'll always be able to reach us. Wherever you are in the UK, we can build your site and run your SEO.
How long does it take to see results from local SEO?+
Most businesses see early movement in Google rankings within 3 to 4 months, with stronger results building over 6 to 12 months. Local SEO compounds over time — the citations, backlinks, and content built today keep working long after you've paid for them. Our clients typically start seeing more calls within the first quarter.
Is local SEO worth it for a small business?+
For service businesses that rely on local customers, it's one of the highest-ROI marketing channels available. A single page-one ranking for your service plus your city can generate consistent enquiries for years, without ongoing ad spend. The businesses that invest early tend to dominate their local area while competitors are still debating it.
What's included in a local SEO package?+
A solid local SEO package should cover on-page optimisation (headings, content, and schema markup), Google Business Profile management, citation building across directories, and off-page link building. At WAT Websites, all of this is included, plus monthly reporting so you can see exactly what's been done and what's moved.
Can an SEO agency guarantee first-page Google rankings?+
No legitimate agency can guarantee specific rankings — Google's algorithm is outside anyone's control, and any agency making that promise is misleading you. What a good agency can do is show a clear, proven process, realistic timelines, and transparent reporting. We let our client results and reviews do the talking.
Book Your Free Strategy Call
See Exactly What
We'd Build You.
A free 15-minute call where we look at your business, show you exactly what we'd build and why, and map out how to get you more enquiries. No pitch, no pressure.