How NLS went from zero visibility to 400+ leads
400+
Leads Generated
Direct enquiries via website & Google
Top 1
Average Google Rank
For core service keywords across Nottinghamshire
£5,000
Average Job Value
High-value landscaping & garden projects
2 to 11
Team Growth
Employees added since launch
Client Review
Hear it from Aaron
Aaron
NLS
The Problem
The Challenge
NLS came to us with a broken website that had effectively been abandoned by a previous web designer. Despite delivering exceptional landscaping work across Nottinghamshire, Aaron was relying entirely on word-of-mouth referrals — with effectively no website.
The problem wasn't the quality of the work. It was visibility. Every month, thousands of people in Nottinghamshire were searching for landscapers, and NLS wasn't appearing anywhere in those results. Competitors with average work were winning jobs simply because they showed up first.
Aaron had the capability to take on more work, but without a consistent flow of inbound leads, scaling felt impossible. He needed a system that would generate enquiries reliably — not just the occasional referral.
Our Approach
What We Did
Services Delivered
- ✓Custom Website Build
- ✓On-Page SEO
- ✓Off-Page SEO
- ✓Google Business Profile Optimisation
- ✓Automated Emails
We designed and built a custom website from scratch, structured specifically for local SEO and lead generation rather than just visual appeal. The site was planned around high-intent landscaping services, with clear page hierarchy, strong internal linking, and conversion-focused layouts to turn visitors into enquiries.
Alongside the website, we launched a full SEO campaign. On-page, we built out individual service pages targeting high-intent local keywords across every area NLS operates in. Off-page, we built a backlink strategy to establish NLS as an authoritative local business in Google's eyes.
We then fully optimised their Google Business Profile — with keyword-rich descriptions, consistent NAP data, and a structured approach to generating reviews that quickly pushed NLS into the local pack for their most valuable search terms.
Finally, we set up an automated email sequence triggered by every new website enquiry. This meant every lead received a professional, personalised follow-up within minutes — even outside business hours — dramatically improving conversion rates.
Outcomes
Results
Within the first 15 months, NLS had generated over 500 leads directly through their website and Google Business Profile. They now consistently rank in the top position for their core service keywords across Nottinghamshire.
With an average job value of £5,000, the pipeline Aaron now has access to has transformed the business entirely. The consistent lead flow gave him the confidence to grow the team from 2 to 12 people — turning NLS from a small local operation into one of the most recognisable landscaping companies in the region.
The business now runs on inbound demand. Aaron no longer needs to chase work — the work comes to him.
The Website
Website Screenshots
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